How Authors Can Increase Their Book Sales

A Conversation with Chris Anderson from Booklist: Book Marketing

A&BP; spoke to Chris Anderson, an editorial assistant to Booklist. After speaking with him by phone he sent us a link with information on how authors can self-market their books to libraries.

Many of the reviewers on that listing, including Booklist, only provide pre-publication reviews (once your book is out you are no longer qualified for a review). When it comes to buying books, a number of libraries nationally look to Booklist and those other reviewers on their listing. In other words, a good review for them helps your books get into libraries.

It is important for authors to start promoting their books before they are published! We provided many resources for authors to make their marketing a tad easier. If you take the time to go through the site daily, read the articles, research, develop a marketing plan� the website should be beneficial to those who really make use of it. Your publisher can provide galleys to reviewers that only review your work before it is published. A galley is a proof of typeset matter in a single column before being made into pages.

An author who is not yet published should find out from their publishers about providing galleys for book reviews. That way, you can add professional reviews from PW, Booklist and others on the back of your book covers. Libraries look to those reviewers in particular, when deciding to order books-- and how you start off makes a huge difference! However, all-is-not lost for authors who are already published, but, it does make a difference.

AUTHOR & BOOK PROMOTIONS, PO Box 2991, Miami, FL 33269 FOLLOW US: