Jennifer N. Martin holds a BA in English and an MA in Educational Administration. She is a former university instructor, high school teacher and educational administrator, award-winning novelist (The Huna Warrior: The Magic Begins) and screenwriter, television host/producer, and producer/writer of Breaking Ground for Peace, winner of the Outstanding Cine Visionary Award at the 2012 Sacramento International Film Festival. Learn more about Jennifer by going to
In this post, I discussed the findings of a scientifically incontrovertible study (of myself) on the factors which influenced me when buying a self-published book.
The findings surprised me (which surprised me, because I was surveying myself). I found that I knew what made me buy a self-published book when it was in front of me, but not what put that book in front of me, unless I was browsing by genre (e.g. today I feel like reading a romance set in Ulaanbaatar: therefore I will now search specifically for such a story).
It was still hard to know what put those books in front of my eyes in order to buy them; to quote one of the commenters on that post – this is the thorny issue of “discoverability”. How will we find these books in the first place? www.tarasparlingwrites.wordpress.com
“It’s a great lesson about not being too precious about your writing. You have to try your hardest to be at the top of your game and improve every joke you can until the last possible second, and then you have to let it go. You can’t be that kid standing at the top of the waterslide, overthinking it…You have to let people see what you wrote.” ― Tina Fey
Self publishing is on the rise and many people are bypassing the traditional route of seeking the affirmation of publication worthiness via commercial publishers and are striking out on their own, with a large dollop of self faith! Getting your book noticed, however, is a big challenge and without the resources and connections of a publishing house behind you, you'll need to do your own marketing and get that book out there! Here are some ways to do this effectively.
Be sure your book is good. It is important to be certain that you are selling a good product before launching into the effort of promoting it. While it's tough, it's better to know in advance that your book is worthy:
Have friends and family read it and critiqued it? Have they given you honest, constructive feedback?
Have you fixed anything glaring that doesn't work in relation to your book?
Have you had any people of repute review your book? Think your old university professor, a local expert in the area on which you've written, a colleague with knowledge of the field, etc.?
Is the presentation excellent? Did you use a good designer or did you do a really decent job of your own design? Again, ask others for their opinion of the book's presentation before launching any further.
Is the price right? No good looking to sell the book if the price is unrealistic.