ďThe world was hers for the reading.Ē
― Betty Smith
IN THIS ISSUE:
Books of the Month
89 Book Marketing Ideas That Will Change Your Life
Your Book Launch: Marketing Methods and Ideas Used by Outstanding Authors
How Will Book Marketing Change in 2014?
Coming of age in tumultuous times, Gerald Patrick has mixed life's experiences with an imagination and actuality to spin a tale of intrigue fulfilling a challenge to himself.
Conscripted into the United States Army in 1969, Gerald relates trials of being an infantry soldier from the jungles of Vietnam, to the post war street drugs that continue to plague our society today.
Raised by a single parent in Detroit, he credits the never quit attitude of the working class to move himself through life and strive to always do more.
Privatized into leaving a 28 year career as a public school maintenance worker, he began this personal endeavor while relocating to rebound from a career change.
As with true life's events, Gerald takes us through harrowing times of his characters and proves love and work combine to overcome the worst of times living presents. He is the author of EXTRACTION.
So the time is near. You have that next book on paper, it is being edited and proofread and youíre starting to get ready to launch that book to the top of the charts. You need to get all your ducks in a row to start marketing that novel to the world.
The first thing you must ask yourself: where, when and how do I start the promotion of my book? The answer to these questions are more complex than you may realize at the start. Besides a well-written book, you need a package of information and plan on how to use it.
An online presence is almost a requirement in todayís industry and a contact list is needed. And then you need to start that marketing buzz and at the same time develop your image to get those repeat readers. Before you throw your hands in the air, read what other authors have to say about how they approach the launch of their books.
It is study time again and I am fortunate to have a group of outstanding, award-winning authors whose opinions I value highly. Over 30 authors helped me with this study. (I have had to limit my post to ebook publishing and fiction but the ideas relate to all of the book publishing industry.)
From their comments, I was able to develop checklists on the related topics and reference the authors and their ideas. This is a long post but I hope it helps my fellow authors. For the authors complete detailed responses to my study questions, a link will be provided at the end of the post.
I read a fascinating article today in Forbes (The Top 7 Online Marketing Trends That Will Dominate 2014 by Jayson DeMers), which discussed how overall online marketing will change in the coming year. Much of it isnít surprising, given data we already know: sites like Pinterest, Instagram, and other more visual sites have surged in popularity this year and will continue to do so. Which makes sense if you think about it: we are busy, and visuals are much quicker to convey a message than a long blog post. They also garner more retweets and shares.
So what can we look forward to (or fear with quaking knees) for authors next year in marketing our books online?
Itís worth noting this particular statistic from the article:
ď87% of connected devices sales by 2017 will be tablets and smartphones.Ē
This is staggering. If you donít have a website or blog, or have one thatís not mobile-friendly, you will be losing sales. No question. Not sure how to make your site mobile-friendly? Ask your web designer or check out this informative article from TribalCafe.co/UK.