Jennifer N. Martin holds a BA in English and an MA in Educational Administration. She is a former university instructor, high school teacher and educational administrator, award-winning novelist (The Huna Warrior: The Magic Begins) and screenwriter, television host/producer, and producer/writer of Breaking Ground for Peace, winner of the Outstanding Cine Visionary Award at the 2012 Sacramento International Film Festival. Learn more about Jennifer by going to
In this post, I discussed the findings of a scientifically incontrovertible study (of myself) on the factors which influenced me when buying a self-published book.
The findings surprised me (which surprised me, because I was surveying myself). I found that I knew what made me buy a self-published book when it was in front of me, but not what put that book in front of me, unless I was browsing by genre (e.g. today I feel like reading a romance set in Ulaanbaatar: therefore I will now search specifically for such a story).
It was still hard to know what put those books in front of my eyes in order to buy them; to quote one of the commenters on that post – this is the thorny issue of “discoverability”. How will we find these books in the first place?
“It’s a great lesson about not being too precious about your writing. You have to try your hardest to be at the top of your game and improve every joke you can until the last possible second, and then you have to let it go. You can’t be that kid standing at the top of the waterslide, overthinking it…You have to let people see what you wrote.” ― Tina Fey
I read a fascinating article today in Forbes (The Top 7 Online Marketing Trends That Will Dominate 2014 by Jayson DeMers), which discussed how overall online marketing will change in the coming year. Much of it isn’t surprising, given data we already know: sites like Pinterest, Instagram, and other more visual sites have surged in popularity this year and will continue to do so. Which makes sense if you think about it: we are busy, and visuals are much quicker to convey a message than a long blog post. They also garner more retweets and shares.
So what can we look forward to (or fear with quaking knees) for authors next year in marketing our books online?
It’s worth noting this particular statistic from the article:
“87% of connected devices sales by 2017 will be tablets and smartphones.”
This is staggering. If you don’t have a website or blog, or have one that’s not mobile-friendly, you will be losing sales. No question. Not sure how to make your site mobile-friendly? Ask your web designer or check out this informative article from TribalCafe.co/UK.